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WE
DESIGN FOR THE BEST PERFORMANCE
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Cassel
Promotions has many skilled
graphic designers to help
you get the most out of
your CABBIE cartop sign.
Whether
you're delivering pizza
or using CABBIE signs
to promote your new business
WE CAN HELP!
Read
below for instruction
on how to best design
your CABBIE for optimal
performance. Of course
we'll do this for you,
but it helps if YOU the
customer understand a
few basic concepts. |
TIPS FROM THE
DESIGNERS AT CASSEL PROMOTIONS:
- BIGGER
IS BETTER
- If your customers can't
read your message, company
name, or phone number you
may not be maximizing your
advertising benefits. Cassel
Promotions understands
you've spent hundreds or
even thousands of dollars
having your logo professionally
designed; but if your COMPANY
NAME is small inside your
logo, your customers wont
see it. Keep this in mind
when ordering, our graphic
designers will have a solution
you!
- GO
BOLD - Maximize
the distance your customers
can read your sign. By using
beefy, bold lettering you
can increase your visibility
distance by hundreds of feet.
If your logo/message calls
for a certain scripted font,
we can help make it more legible.
- CHOOSE
YOUR FONTS WISELY:
- Anyone in the sign business
will tell you no matter how
beautiful your fonts are close-up,
if you can't read them from
a distance they're not as
effective. Scripty, cursive
fonts are notorious for this.
The added loops and thin slanted
letters are very hard to make
out far away.
- MAKE
A COLORFUL IMPRESSION
- Chances are, you're not
the only company in your area
using lighted cartop signs.
If this is the case, we recommend
using a background color that
will set you apart from your
competitors. True, the logo
and text on your CABBIE may
not be visible from 2 blocks
away, but your customers can
still make out your colors.
Choose a background
color different from the competition
and make sure everyone knows
the fleet of cars with your
"branded colors"
are in fact YOURS!
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